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Unbounce

Landing Page Building Tool


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Published 02/23/2012 and rated Ratingstars5 5 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Unbounce is a tool that lets users build and test landing pages without any coding. The user can build a new landing page and publish it to their domain name. Businesses that are having trouble choosing one landing page design can perform a test and see which design actual customers are the most responsive to. The application includes a WYSIWYG landing page editor that eliminate the need for coding. Page templates are also available to help the user get started. Lead capture forms can be added as well as widgets that allow the user to embed social media, video, photos and blog content. Users can also create custom HTML or script components. The A/B split testing system lets the user compare two landing pages side by side.

Unbounce screenshot
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What is the history and popularity of the app?

Unbounce was founded in August of 2009. The application was intended to give businesses and marketers an easy, quick way to build professional looking landing pages and compare their success to choose the best designs. The application was intended to be flexible so the user can make changes as necessary without getting an IT team involved. Unbounced has pleased many users and reviewers because of its user friendly design and streamlined testing process.

What are the differences to other apps?

Unbounce is the whole package deal for marketers. This is really what makes the application so appealing. Well, that and the fact that the user can build professional looking landing pages with little to no coding knowledge. The user can easily compare landing pages side by side and see how they perform in the eyes of customers and visitors – the people whose opinions really matter the most. Unbounce is extremely easy to use and can make a marketer’s life much easier (and more successful).

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How does the web app look and feel to use?

Unbounce has a dark, modern design that complements the streamlined service it offers. Users are greeted by a black background contrasted by silver, blue and hints of brilliant orange. There is no clutter and plenty of information to help the user get started. The landing page editor is equally as attractive, with familiar tools to help the user create an original layout. Templates are also offered and are listed by purpose, making it even easier for the user to find a suitable design.

How does the registration process work?

A new user can try Unbounce by clicking the white “Sign Up Free” link in the upper, right hand corner of the homepage. The next page asks the user to select a preferred subscription plan. After doing so, the user is asked to provide a first and last name, email address, company website URL and password. After checking the terms of service agreement box and submitting the form, the user is asked to provide their credit card information for billing purposes (even when signing up for a free 30 day trial).

What does it cost to use the application?

Unbounce offers five subscription options to its users. The first is a Basic plan which costs $25 per month and includes up to 1,000 unique visitors per month, unlimited A/B split tests, two custom domains, integration with Google Analytics, lead generation auto responders, MailChimp and Wufoo integration, email notifications, real time stats and best practice templates. The Standard plan costs $50 per month and includes up to 2,500 unique monthly visitors and up to five custom domains. The Plus plan costs $125 per month and includes up to 10,000 unique monthly visitors and 15 custom domains. The Pro plan costs $250 per month and includes up to 25,000 unique visitors and 30 custom domains. The Premium plan costs $500 per month and includes up to 100,000 unique visitors and up to 60 custom domains.

Who would you recommend the application to?

Unbounce is ideal for serious professionals who need an easy way to create and test landing pages. The application is best for user with no design experience. The user can easily customize a template or create a landing page from scratch without any coding knowledge. The five plan options make Unbounce affordable for a wide range of businesses, with an affordable Basic plan ideal for new businesses and budget-strapped startups.

  • Create landing pages from scratch with no coding
  • Compare landing page designs side by side
  • Let visitors and customers decide which pages work best
  • Templates are available to help users design pages
  • Five diverse subscription plans offer service for businesses of all sizes


Unbounce video

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Unbounce pricing

Cheapest plan (per month) : $25.00
Most expensive plan (per month) : $500.00

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